Privacy Policy

Privacy Policy

It is the age of consent. Hallelujah! Even online & in your marketing communications, consent matters. Your privacy is important to us. To better protect your privacy we provide this notice explaining our online information practices and the choices you can make about the way your information is collected and used. By accessing, you acknowledge and fully understand the Company’s Privacy Statement and freely consent to the information collection and use practices described in this Website Privacy Statement.

Information We Collect

This notice applies to all information collected or submitted on the WILDFIRE website, hereafter referred to as simply WILDFIRE.

WILDFIRE collects certain information from and about its users three ways: directly from our web server logs, cookies, the user. To be absolutely clear: at no point in time will we sell your data.

a. Web Server Logs (Analytics)

Examples of information we may track include:

  • Your Internet protocol address.
  • The kind of browser or computer you use.
  • Number of links you click within the site.
  • State or country from which you accessed the site.
  • Date and time of your visit.
  • Name of your Internet service provider.
  • Web page you linked to our site from.
  • Pages you viewed on the site.

Like most websites, WILDFIRE also collects and stores information automatically and through the use of electronic tools that may be transparent to visitors. For example, we may log the name of your Internet Service Provider, your IP address, and information provided by and about your Internet browser. We use Google Analytics and MailChimp to collect the information listed above. Their privacy policies and other relevant information are located here and here respectively. WILDFIRE is ad-free thus no advertisers have access to any visitors’ analytics, personal, or sensitive information.

b. Cookies

Cookies are small files of information that a website transfers to an individual’s computer hard drive (if your computer allows it) that enables a website to recognize your browser and capture certain information for record keeping purposes. This site may use cookies. Cookies make using our Site easier by, among other things, saving your passwords and preferences for you but do not transfer any personal information to any other party. We may also use cookies in order to reach visitors to the site with Facebook/Instagram ads. Most browsers are initially set up to accept cookies however you can reset your browser to refuse all cookies.

c. Personal Data from Users

Visitors to our website may be permitted to register for certain services such as a weekly email. When you register, we will request some personal information such as name and email address.

We will not disclose personally identifiable information we collect from you to third parties without your permission except to the extent necessary including:

  • To fulfill your service requests for products or services.
  • To protect ourselves, our customer or our vendors from liability or to defend our rights, including investigations of fraud or misconduct.
  • To third parties who have agreed in writing to maintain such information in confidence and use such information solely in performance of services to us.
  • To respond to legal process or comply with law, including subpoenas.
  • To entities under common ownership or control with us or to our owners, or
  • In connection with a merger, acquisition, or liquidation of the company.

How Do I Withdraw My Consent?
If after you opt-in or after having not initially taken an opportunity to opt-out, you change your mind, you may withdraw your consent for us to contact you, for the continued collection, use or disclosure of your information, at any time, by contacting us at

We use MailChimp to manage our mailing list. See MailChimp’s  full privacy policy (which addresses both their relationship to us, as a user, and you indirectly as a subscriber) for further details.

We will provide you with the means to ensure that personally identifiable information in your web account file is correct and current. You may review this information by sending an email to our support attendant –

How We Protect Information

We use commercially reasonable procedures to protect the personal information that we collect from you against loss, theft and misuse, as well as unauthorized access, disclosure, alteration and destruction. We have developed and implemented and continue to maintain and monitor a written information security program applicable to all records containing personal information. This security program is appropriate to the size, scope and type of our business, the resources available to us, the amount of stored data, and the need for security and confidentiality of the personal information we store. No security system is impenetrable. We cannot guarantee the security of our databases or the security during transmission to us of the information you supply over the Internet. You can help us by taking precautions to protect your personal information when you are on the Internet and only disclose information that you want made public. Change your passwords often using a combination of letters and numbers and make sure to use a secure web browser.

For the purposes set out in this Privacy Policy, personal information may be transferred to, processed, stored and accessed by us, our affiliates and third parties in the United States and in other jurisdictions where we or they operate. Courts and other authorities in these jurisdictions may, in certain circumstances, be entitled to access your personal information. By using the website, you consent to this transfer, processing, storage and access of your personal information in and/or outside of the jurisdiction in which you reside.

Unsubscribe & Right to Be Forgotten

The Site may provide you the opportunity to opt-in to receive communications from us. That information is stored indefinitely unless you opt out. You always have the right to be forgotten by removing your name from any e-mail list in order to discontinue any future communications. To do so, you can click the “unsubscribe” link at the bottom of each email we send you, or send us an email at the email address provided below. We will remove you from the email list and delete all records of your data.

Third Party Links

At times we include links to other websites on this Site and in our digital issues. These third party sites may request information from you. Be advised that in such instances, the collection and use of your personally identifiable information will be governed by the Privacy Policy in effect on that third party site. We do not control the privacy statements, information, and links that may appear on other sites. You are responsible for reviewing the privacy statements of third party sites before providing any of them with any information. We are not responsible for what happens to your data after you visit third party sites (PayPal, Shopify, etc).

Children’s Privacy

Protecting the privacy of the very young is especially important. For that reason, we never collect or maintain information at our website from those we actually know are under 13, and no part of our website is structured to attract, nor is intended for, anyone under 13.

How To Contact Us

Should you have other questions or concerns about these privacy policies, or to have any of your personally identifiable information deleted, please email with the details of your request. At this time, we only have the ability to receive and send English-language communications.

Due to the nature of backups and logs, deleted data may persist in backups and logs until they are deleted by the service provider.

Changes To This Policy

WILDFIRE reserves the right to change this policy at any time. Please check this page periodically for changes. Your continued use of WILDFIRE following the posting of changes to this policy will mean you accept those changes.

Updated: May 25, 2018